Art Direction – Joëlle's Portfolio

10/01/2024

‘Luka, Doe eens normaal!’

‘Luka, doe eens normaal!’ is a heartwarming story about Luka, a sloth with ADHD. Women often face burnout before getting an ADHD diagnosis. Symptoms in girls are often missed because they focus on those typically seen in boys. This can make adult girls feel like they aren’t normal, insecure

09/01/2024

Mizuno – Future Gardens

Get your sneakers dirty. With its range of sports equipment and sportswear, Mizuno has established itself as a global sports brand and is an established name in the sneaker scene with a number of successful collaborations. Their drop, the “Future Gardens Pack” draws inspiration from Japanese nature and how

03/11/2024

Brouwerij ’t IJ – Eggshibition

Eggshibition: handle with care At Bouwerij ’t IJ, the Amsterdam brewery specializing in craft beers, they have an impressive selection of 82 unique beers, including the delicious Paasij beer. To share this exquisite beer with the people of Utrecht, they organized the Eggshibition event during Easter, featuring ostrich egg

07/01/2024

RONDÉ – Rebranding

RONDÉ is a Dutch indie pop band known for their catchy songs. Since their 2014 debut with Run, they’ve gained a strong following in the Netherlands. For RONDÉ’s rebrand, I wanted to capture their energy and genuine friendship that make them so special. Inspired by their bold beats and

05/01/2024

Reversed Rodeo

A sauce that will buck you upside down! I love hot sauce and I also love those classic vintage Western illustrations. So it was a no brainer to create our own hot sauce at Courtside. In collaboration with Tjin’s, the oldest Surinamese sandwich shop in the Netherlands, we developed

03/01/2024

The New Crew – Branding

The New Crew is here to help organizations rejuvenate and ‘ungrey’. They are here for the starters, for the ones who want to make a difference, in a social job. In collaboration with And Now This agency and Howdy Creative Partner we transformed ‘Studelta’ into ‘The New Crew’. Rather

02/01/2024

Rotterdamskrom – Branding

Trees bring life to Rotterdam and clean the air. Rotterdamskrom repurposes removed city trees into unique, sustainable products. Rotterdamskrom started with the conviction that things needed to change. Why waste countless local resources only to import wood from across Europe? Together with their partners, they believe in transforming this

01/01/2024

Revolt bumper

https://joellestrijk.com/wp-content/uploads/2023/06/REVOLT_1.mp4 REVOLT.tv is the space for the unapologetic, authoritative voice of Hip Hop culture, which includes rap and R&B music, and social justice news. The network is known for its emphasis on engaging with its audience through social media and interactive content, appealing particularly to younger viewers who are

‘Luka, Doe eens normaal!’

Mizuno – Future Gardens

Brouwerij ’t IJ – Eggshibition

RONDÉ – Rebranding

Reversed Rodeo

The New Crew – Branding

Rotterdamskrom – Branding

Revolt bumper

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