At Bouwerij ’t IJ, the Amsterdam brewery specializing in craft beers, they have an impressive selection of 82 unique beers, including the delicious Paasij beer.

To share this exquisite beer with the people of Utrecht, they organized the Eggshibition event during Easter, featuring ostrich egg art, music, and of course, Paasij beer. But before these delicate goods could make their way to Utrecht, some necessary arrangements had to be made…

That’s why we developed the “handle with care” campaign to make it clear that special goods were being transported from Amsterdam.