The New Crew is here to help organizations rejuvenate and ‘ungrey’. They are here for the starters, for the ones who want to make a difference, in a social job.

In collaboration with And Now This agency and Howdy Creative Partner we transformed ‘Studelta’ into ‘The New Crew’. Rather than a light brand refresh, Studelta was abandoned entirely to create a new brand from scratch. In addition to the new visual identity and new – the brand concept, positioning and communications were also created.