Get your sneakers dirty.

With its range of sports equipment and sportswear, Mizuno has established itself as a global sports brand and is an established name in the sneaker scene with a number of successful collaborations.

Their drop, the “Future Gardens Pack” draws inspiration from Japanese nature and how plant therapy can improve your mental en physical wellbeing. 

That’s why we created the “Get Your Sneakers Dirty” campaign with my agency Courtside, in which we invite the Mizuno community to go outside and reconnect with nature. While the dirt may not have been part of the initial design, we believe that it’s the best way to truly experience the Future Gardens pack.